Having a website is the stepping stone to a successful business. It is the inevitable part of today’s technology-driven world. But, having a website is just not enough; the website needs to be swift enough that there’s no delay in page loading and that is possible by website optimization. Even a flicker of delay might lead to decreased customer satisfaction and even fewer page views.
So, to have better and optimized website here is few points which need to be taken into consideration:
- Optimize the Images: A larger image size leads to longer load time. In order to increase the efficiency, it is advisable to select the images wisely as per the job. Also, the correct format of the image is another factor. And, instead of using HTML scaling; one should directly resize the images.
- Minimize your HTTP requests: The HTTP link of a site is determined by the elements on the page like scripts, flash, images etc. So, in order to have a quick download of the page, it is advisable to have streamlined all the elements of the page. If the on page components are more, it takes a longer duration to render the page. It is advisable to have a campaign in order to reduce the components on every page.
- Minimize the server response time: A response time lesser than 200 milliseconds is what should be the target time. The Web application monitoring solution is a service provided by Google which helps check all the glitches and bottlenecks in the entire performance. Yslow is another lookout to help improve the speed of the site and its performance.
- Prefer texts over images: A perfect balance of good design and great performance is what makes your website a hit. In order to have a much SEO effective website, it is the text which renders at a quicker pace than the images. It is always advisable to have a higher content of text in the website, to have lesser processing time.
- Minify the resources: There are abundant resources which help in easy building of a website, but they create unnecessary and messy codes, which kills the effectiveness and speed of the website. So, one need to minify the extras like the white space, unused codes and duplicate entries. Also, it is advisable to minify the HTML, CSS and the Java Script.
- Enable browser caching: The website performance can be easily optimized by caching on the server and client side. The caching on the server side leads to limited number of queries to be made to the database server, and the caching on the browser front can eventually reduce the HTTP requests as well as the payload.
- Enable Compression: The large pages of the website leads to slow download. It is always advised to zip the files using compression. It helps reduce the bandwidth of all the pages henceforth providing lesser response time. It can be achieved with a tool called Gzip.
- Avoid bad requests: All the HTTP 404 errors or the page not found errors and also the re-directs should be worked upon as these are major hindrances in the efficiency of a website. Also, all the server errors should be worked upon.
- Select the infrastructure wisely: There is a wide range of websites can pick from. Starting from the on-premise to the cloud provider and even the production quality website, one needs to pay for each of them. So, it is advisable to avoid the shared hosting, and also make sure that the hosting infrastructure is solely dedicated to your own site.
- Use Content Delivery Network (CDN): The CDN is pretty efficient in setting up the static content which includes multimedia, images and the file downloads. It ensures serving up a closer content to the end user.